public relations and corporate communications

Chicago, USA, Global

©2014 by Marc Brailov Global PR Consulting. 

Words Matter Most: How to Speak and Write PR Well

 

Good PR Communications Like Multivitamin Pill

All the Right Nutrients But Easy to Swallow

Follow the 5 “Cs”:

  • Be COMPELLING

  • Be CONSISTENT

  • Be CAREFUL

  • Be CLEAR

  • Be CONCISE

 

 

 

 

 

From Marc Brailov PPT  PR Training Document